NATIONAL TOURISM CONFERENCE 2025

Congratulations on the Successful National Tourism Conference 2025!
“Synergy – Destination – Breakthrough”

“The Government’s Resolution No. 226/NQ-CP dated August 5, 2025, assigns the tourism industry the goal of welcoming 25 million international visitors in 2025 — a very ambitious target that requires the entire sector’s utmost efforts to achieve. Therefore, today’s conference is of great importance,” emphasized Deputy Minister Hồ An Phong, while also proposing that the conference gather the strength of all tourism stakeholders, foster collaboration, and hold in-depth discussions to devise practical solutions — particularly those related to key markets and cross-sector linkages — to attract more international tourists. The Deputy Minister stressed that the goal is not only to increase visitor numbers but also to enhance tourism quality, diversify tourism products, and strengthen partnerships to make Vietnam’s tourism increasingly attractive.

He further stated:
“Today’s conference, with the participation of over 260 enterprises out of more than 4,000 international tour operators, is a valuable opportunity to gather insightful recommendations and creative ideas. The conference should also renew itself to listen more, discuss more, and promote a stronger sense of shared responsibility within the tourism community in attracting visitors.”

Market Overview:
China remains Vietnam’s largest source market with 3.1 million visitors (25.5%), followed by South Korea with 2.5 million (20.7%). Other key markets include Taiwan (China) (3rd place, 737 thousand visitors), the United States (4th place, 522 thousand), and Japan (5th place, 449 thousand). Completing the top 10 source markets are Cambodia (401 thousand), India (387 thousand), Australia (324 thousand), Russia (315 thousand), and Malaysia (304 thousand).
Russia continues to be the largest European source market for Vietnam and ranks 9th overall among the top 10 international markets.